The Blaze are the French Paris-based music and video duo Guillaume and Jonathan Alric. The duo are cousins who are mostly known for their cinematographic videos. Guillaume Alric and Jonathan Alric began making music together when Jonathan, who was at film school in Brussels, asked Guillaume to work with him on a music video soundtrack.
Their distinctive integrative method involves producing sound and visuals at the same time, creating an especially strong link between music and image. In January 2016 they released their debut video, “Virile,” on Brodinski‘s Bromance Records. It won the UK Music Video Award (UKMVA) for Best Alternative Video – International in 2016]
On 7 April 2017 they released their debut EP, Territory, on the new Animal 63 label (headed by management and publishing company Savoir Faire and Believe Digital). The EP’s six tracks included “Virile” and “Territory.” Their “Territory” music video, released in February 2017, produced and directed by themselves, won the Film Craft Grand Prix at the 2017 Cannes Lions International Festival of Creativity, Best Director at the Berlin Music Video Awards and the Best International Dance Video UK MVA.