marketingplan

We use focal lengths that are similar to that of the human eye. Food is shot with either a 45mm or 50mm lens. People may be shot with a 35mm lens or a 50mm lens. Food color correction should be vivid and saturated, but not overly saturated. Dramatic yet natural is the name of the game on every aspect of photography. We avoid elaborate setups and artificial lighting. Instead we shoot under big soft natural sources or wrapping, diffused sidelight. People who are indoors are often shot in black and white to give them a timeless feel and to be less stimulating for the viewer. Everyone shot outdoors is shot in color. We rarely show raw meat or meat that is not in its final prepared state, and if we do it is in black and white to make it look more appetizing.